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TOPIC: No, My Name is Jeffrey!

No, My Name is Jeffrey! 09 Sep 2016 16:33 #10104

  • maxwell.b
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pitchfork.com/reviews/albums/22329-jeffery/

One thing that caught my eye in the media this week was by a rapper named Young Thug, and the release of his second studio album JEFFREY on August 16, 2016. The album itself isn’t what necessarily caught my attention, but the events surrounding it. Young Thug had already released a mixtape, Slime Season 3, on March 26, 2016 and wasn’t necessarily expected to be releasing anything until next fall. Then on July 9, 2016 he announces that JEFFREY will be released soon along with a one-week long name change to “No, My Name Is Jeffrey”. Needless to say his announcement of his name change for one week, garnered far more attention in social media than the anticipation of his second project being released in 2016. It is in my opinion that Young Thug, or the studio had a specific intention of doing so; gain media popularity before the release of his second studio album JEFFREY.

The summer of 2016 happened to be a highly anticipated season of music to be released. As far as studio albums went: the likes of Travis Scott, Post Malone, Rae Sremmurd, Atmosphere, and De La Soul were all expected to release their studio albums in August of 2016. Coincidentally, Young Thug had been a late addition to the names of artists releasing studio albums in August. What’s more, is that almost all of these artists are big names in the rap industry, Young Thug would need a way to break through the clutter. So why not change your pseudonym (temporarily) to something that sounds more like an angry response to someone mispronouncing your name.

Whatever his actual intention for changing his name was, whether it be for his own artistic intention, or a just a media stunt— it sure as hell worked. His album reached the top of the Billboard 200 for a few consecutive weeks, and received a lot of critical acclaim. Pitchfork.com gave it an 8.5/10 and Metacritic gave it an 82/100. Overall, I found it interesting that such a simple thing as the change of a name can have such a large impact on the popularity of an album.
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No, My Name is Jeffrey! 11 Sep 2016 16:47 #10129

  • monica.f
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Young thug also made headlines and waves with his album cover because of the elegant purple gown he wore. He said in an interview with Billboard, "When I seen that dress, I felt like God gave it to me."

He is an important figure in music, especially rap, because of his art but also because of his gender-bending outfits and his mission to continue to be true to himself, regardless of what the media tells him and everyone else what 1. A man can wear and 2. What a rapper can wear.

He will be wearing a wedding dress along side his wife-to-be in their upcoming nuptials, as well. :)
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