Live media literate.

Join Understand Media to get access to our forums, the latest media literacy news, member-only articles, early access to our journals, and much more.

We will never give your info to anyone!

Practical Media LiteracyblankPractical Media Literacy: An essential guide to the critical thinking skills for our digital world

The Amazon.com best-selling book has been completely revised, updated, and expanded in this 2nd edition.

Media Literacy is a critical skill students must learn to succeed in today's tech-driven, media-saturated society. This book helps students, parents, and teachers understand media literacy, and how to implement and share that knowledge with others. As an experienced media literacy expert and teacher, Nick Pernisco provides a practical guide for learning this important critical thinking skill and implementing it in classrooms to meet Common Core standards, and using it in everyday life.This is a must-read for anyone interested in learning how to interpret the enormous amounts of information we are exposed to everyday, both in traditional media and online.

Buy it now!

The first edition of this book has been used by teachers and students around the world, and has sold thousands of copies in various formats. The book filled a need by students, teachers, and parents for a practical guide for explaining and using media literacy. We are thrilled that the first edition made such a difference in the lives of many people around the world.

This second edition incorporates feedback from readers, many of whom enjoyed the first edition but wanted more. Here are some things that are new in this edition.

  • A stronger focus on the learner. The first edition was heavily focused on helping teachers learn how to teach media literacy. This edition assumes the reader is the person learning about media literacy, and the examples and exercises now reflect this shift.

  • Expanded descriptions of different types of media. In the first edition, the focus was on learning about the media more generally, with the assumption that all of the techniques being explained could be used for any media. In this edition, every major type of media receives its own chapter. This book is perfect as a textbook for a course on media literacy, or any introductory course about media.

Praise for the 1st edition

“Mr. Pernisco has provided a manual for understanding and teaching media literacy that is written in plain English. Teachers can take the activities provided and use them in their classroom tomorrow.”– Mathew Needleman, Instructional Technology Specialist, Founder VideointheClassroom.com

"By sharing his personal journey of discovery, Nick guides his readers to a richer understanding of what it means to be media literate in today's world. Nick's simple and direct writing style reaches all audiences. While much of the book is written for teachers, several chapters can be used directly with students from middle school to college very effectively.”– Karen Ambrosh, President, National Telemedia Council, High School English, Communication, and Media Teacher

Buy it now!