Everyone is susceptible to advertising influence, whether on a conscious or subconscious level. Advertising is simply another media message that manifests itself differently in all types of media. It's important to understand the influence of advertising and learn to accept or reject ideas presented in them.
Begin your basic understanding of media and media literacy using the articles below. Basic definitions of media and media literacy are included, as well as an introduction of media literacy's core principles and general questions.
Parents and teachers face important questions about teaching media literacy to their children. Understanding the concepts of media literacy is not enough - parents and teachers must find ways to pass on these concepts to children using practical methods. These articles provide a starting point.
Social networking has quickly become the way young people communicating - disregarding long established communication methods such as the telephone and even in-person meetings. Web 2.0 has helped make the media more democratic. Long gone are the days of media giants having complete control over the information sent out into the world. The articles below provide information regarding these new technologies.