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TOPIC: Urban Outfitter's Bloodied Sweater for $129

Urban Outfitter's Bloodied Sweater for $129 19 Sep 2014 02:24 #5299

  • Crisly.A.
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Recently, there has been a scandal going around about Urban Outfitter's Bloodied Sweater referencing the massacre of Kent State University. This is not the first time urban outfitters has advertised or marketed clothing that many people find offensive. Urban Outfitter's defends their clothing by stating that it was unintentional or they were not aware of what a symbol or word stands for. In this case, the CEO stated that what apparently seems to be a bloodied sweater was not intended to be depicted that way. It was intended to have a tie-dye distressed effect. Some other examples are the drunk jesus and placing lord ganesh(indian god) on socks, "eat-less" t-shirt, and a jewish star t-shirt offending jewish-americans.

Now, the question is whether or not they should be held accountable for their actions or do they have a right to sell or market whatever they find appropriate for their customers? Is it fair to market or gain profit from an event that people that experienced it are still trying to find peace with? Is this alright since it is a form of making Americans aware of what happened at Kent State University? Is it "outright racist and offensive" like the author of the article below states or are we being too sensitive about an event that occurred in the past?

Here is the link to two articles about the scandal:
[url=http://http://www.forbes.com/sites/aaronkwittken/2014/09/16/for-urban-outfitters-desperate-times-call-for-desperate-measures/][/url]
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Urban Outfitter's Bloodied Sweater for $129 19 Sep 2014 02:52 #5301

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In my personal opinion, urban outfitters has consistently aimed to shock the public and in the process has offended many religions and cultures. Urban outfitters should know better now by being aware of whether or not the images or slogans are offensive. It is one thing to accidentally offend a religion or population once, twice, or even three times and it is another to do more than you can count. Hopefully, urban outfitters realizes that publicity is not necessarily always good. And what exactly is the purpose of a bloodied sweater? The bloodied spot is also where the student was shot, which is insensitive to the students death.
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Urban Outfitter's Bloodied Sweater for $129 19 Sep 2014 22:10 #5306

  • Kristen.P
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Wow! I never heard about this. This is very shocking and insensitive. Most of their clothes are overpriced as well. However, I didn't know that they would do something like this. I can't imagine being in the store and seeing a shirt reminding me of how my loved one was killed.

The fact they do this all of the time is the most disturbing part. I agree with you when you said that it would be different if it was a mistake or only done once or twice. However, this seems to be an on-going issue with them.
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Urban Outfitter's Bloodied Sweater for $129 21 Sep 2014 00:23 #5309

  • mario.q
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It is amazing how far marketing strategies seem to stem in order to create both publicity and profits. Although Urban Outfitter might have released an apology regarding this sweater, merchandise like this is never released by mistake. If these companies take long hours deciding what type of clothing will make them great profits whilst maintaining their customers satisfied with their products, they must also consider the painful and insulting implication some of their pieces will project to different groups. These item are not chosen by mistakes and the logos on these item are not either. although it does insult and offend different groups the company still has the right to put out these items, but that does mean that it is ethically correct to do so.
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Urban Outfitter's Bloodied Sweater for $129 21 Sep 2014 15:08 #5313

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I think Urban Outfitters has seriously blurred the lines between what they consider to be "edgy" and what is actually tasteless. While I have not actually seen this sweater, the concept of selling a product that potentially glamorizes a massacre is disgusting. Whether it was something that happened 44 years ago or last week, it makes no difference. Had it been a "vintage" Virginia Tech sweater, there would be no question about it's offensive nature. UO is known for it's raunchy products, but this is really ridiculous.
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Urban Outfitter's Bloodied Sweater for $129 21 Sep 2014 17:52 #5315

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I think that this sweater is not only insensitive, but really ugly, who wants a tye dye blood colored sweater? Especially for one hundred and twenty nine dollars? What if it had been a Columbine or even Isla Vista sweater? This honestly disgusts me, what a pathetic publicity stunt.
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