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TOPIC: #sharetheload

#sharetheload 05 Mar 2016 12:37 #9018

  • maria.j
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This is a commercial for Ariel, a laundry detergent, that has been aired in India. In the clip we get to see a women coming home from work, rushing in the door on the phone, she is running around cleaning, starting dinner, making tea and starting laundry. All this while her husband is sitting on the couch watching TV. At the dinner table sits her dad and during the clip is an over-voice, its the dad talking to the daughter.

The dad is apologizing to his daughter, he is apologizing for the way she was raised. That she was raised to thing that she has to do everything in the house and have a career, and all of this by her self as her husband just sits and rests after his day at the office. Basically he is sorry she grew up getting molded into the standard gender role as a woman.

At the end the dad says that from this day he will do his best to change the routines, so at the end of the video we she him at his house with his wife and he helps her with the laundry. I think this is a very important video because of the topic that is discussed, and also because it is told from a older mans prospective. This is a new way to bring up this topic and I think it is very effective and it surprises you a little bit and makes you pay attention.
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