I mentioned in the group discussion for Media 10 week six that since the press usually writes stories that sit well with the majority of the people, some stories, though they please the majority, can actually oppress the rest of the people (aka, minorities). Recently I saw a picture (attached) that perfectly illustrated this concept.
In the scenario set by the comic, the majority would be white people, the oppressed minority would be the people protesting, and the press would be the cameraman seeking to find material to please its target audience. The cameraman believes he is doing his job well by looking for something "juicier" to film, and, in a sense, that is true. The majority (white people) wants to see some kind of proof that supports their stereotypes of the oppressed in order to use those stereotypes as a means of keeping them oppressed. Of course, this isn't the way it goes on in their heads, but of course, the material that the press chooses to share is only material that strengthens the beliefs of the majority, in this case, that black people are aggressive and demand their rights in uncivil ways (totally false, by the way). The minority (blacks) want their voice to be heard and their interests to be addressed. They want to be included in the target audience of the press, and they want to destroy all previously established stereotypes. But of course, since advocating for the interests of the minority is not in the agenda of businesses in the media (mostly because advocating for racial equality doesn't sit well with the majority and, therefore, doesn't make as much money), so the demands of the minority are not met, and the majority continues to dominate the press.
I hope I've explained myself well enough on this, and if there is any confusion, take a look at the attachment, it does an excellent job at illustrating this theory.