Live media literate.

Join Understand Media to get access to our forums, the latest media literacy news, member-only articles, early access to our journals, and much more.

We will never give your info to anyone!

Welcome, Guest
Username: Password: Remember me

TOPIC: UC Irvine Fraternity's Racist Video

UC Irvine Fraternity's Racist Video 29 Apr 2013 01:35 #2765

  • mehnoosh.h
  • mehnoosh.h's Avatar
  • Offline
  • Junior Member
  • Posts: 30
  • Karma: 0
This week in the media, I heard about how a fraternity at UC Irvine had released a racist music video. Their video, a remake of the music video 'Suit and Tie' from Justin Timberlake featured an asian american young man with paint all over his face. They say that the brown face paint was intended to make the man look like jay z but many people are offended calling the video racist. The painted face upset many people who claimed that they felt like they were being offended, regardless of whether or not the fraternity had intended to be racist.

I've come across many articles in recent months about fraternities and sororities being involved in racist events so this does not come to me as a surprise. Many news stations have shed light on parties that have focused on stereotypes. I'm curious as to how this will effect the future of greek life at many universities. I think that the fundamental goals of sororities and fraternities are extremely beneficial. Besides being a great outlet for one to meet new people, they often raise money for many charities.

I understand that part of the greek life scene involves parties and events. But I think it is very important that these events do not reflect negative stereotypes of different races and cultures. It gives off a very bad image to those who are not involved in greek life. I rarely hear about the consequences of these events and actions but I hope that the administration does play a role in the aftermath of such events.
The administrator has disabled public write access.

UC Irvine Fraternity's Racist Video 05 May 2013 01:39 #2816

  • Elizabeth.r
  • Elizabeth.r's Avatar
  • Offline
  • Junior Member
  • Posts: 30
  • Karma: 0
I recently read a story about an Asian school organization doing something similar involving black face. It was probably the third or fourth such article I've read in the past month. It seems the go-to excuse for this behavior is "oh we didn't know it was offensive..." Give me a break. You are in college. There is no way anyone growing up in America is not aware of what is racist and what is not. These kids no very well what they are doing is wrong-they just don't care. Mostly, I think it is the stupidity of youth, but it does make me afraid for the future. These are our future leaders, teachers, etc. At least the media is covering these parties, and kids are learning there are consequences and public shaming for such behavior.
The administrator has disabled public write access.
Time to create page: 0.144 seconds