Something interesting that I've seen this week is Kevin Hart promoting his movie "What Now?" all over YouTube. I've seen him collaborating with different YouTubers, participating in challenges, and being interviewed on YouTube shows. He knows that there is a huge audience on YouTube that he can reach. I've head from people my age that don't watch much cable television anymore because they can binge watch shows on platforms like Netflix and Hulu and also watch videos that they are interested in on YouTube. Even shows like Late Night with Jimmy Fallon, The Ellen DeGeneres Show, Jimmy Kimmel Live!, and many more shows have uploaded clips from their shows on YouTube and have created content that can only be found in their YouTube channels. They've had YouTubers be guests on their shows when they have something to promote. YouTubers are now expanding their brand into other media platforms like television, book deals, contracts with major brands, or creating their own brand outside of YouTube. It's been interesting to see how much of an impact YouTube has made and grown that people have now taken this platform as an important way to reach out to an audience that spends their majority of time online. This platform has also helped those who want to be recognized for their talent like Justin Bieber and Shawn Mendes. It also helped the rise of the viral videos like Grumpy Cat, “Charlie Bit My Finger”, “What Does the Fox Say?”, Rebecca Black’s “Friday” music video, and many, many, more. It has also replaced MTV. MTV was the channel to go to for music videos and now, YouTube has taken its place. This is now artists preferred platform to debut their music videos. It would be hard to imagine not having YouTube because of how accustomed we have become to it. It used to be a place for teenagers but now it’s become a social platform for all ages. From my 10-year-old cousin to my 50-year-old dad.
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