Live media literate.

Join Understand Media to get access to our forums, the latest media literacy news, member-only articles, early access to our journals, and much more.

We will never give your info to anyone!

Welcome, Guest
Username: Password: Remember me
Welcome to the Media Literacy Forum!

Tell us and our members who you are, what you like and why you became a member of this site.
We welcome all new members and hope to see you around a lot!

TOPIC: Racism in Dolls.

Racism in Dolls. 25 Sep 2016 21:56 #10347

  • ramirez.juanita
  • ramirez.juanita's Avatar
  • Offline
  • Junior Member
  • Posts: 23
  • Karma: 0
The other day I was thinking about my childhood, of how much I loved to play with barbie, and I realized I never had a black barbie. ( I have to admit that nowadays I've seen very few black barbies) But when I was growing up I didn't see any black barbie and even if there was a black barbie, nobody wanted a black barbie just because there wasn't enough publicity for black barbies.
The season doll was almost all the times a blonde vet or a blonde teacher or a blonde doctor, sometimes a brunette doctor, but the seasonal barbie was never the black one. And that's fucked up. How is it possible that racism is promoted at that early age and that we kids are been brainwashed to like better white people. That is very sad.

I was researching about this and I read an article about how black barbies are cheaper than white barbies. And I was shocked, apparently, black barbies are 50, to 75 cents cheaper, apparently the reason is because black barbies are less sold, so they have to make the price lower in order to have people buying the toy.
What's going on? why are people buying white barbies ? what are the kids saying by doing that?
The administrator has disabled public write access.

Racism in Dolls. 28 Sep 2016 19:25 #10372

  • monica.f
  • monica.f's Avatar
  • Offline
  • Noobie
  • Posts: 17
  • Karma: 0
Hi Juanita,

As a white child growing up in the 80s and 90s, I owned black barbie dolls and my neighbors, who were all black or latino or hispanic, all had dolls in the likeness of their own ethnicities. If you go into large toy stores or even stores like Target, there is a great diversity of skin colors for Barbie dolls. In fact, the discussion over the last few years hasn't been as focused on skin color as it has in the past, but instead on hair texture for dolls. The conversation and the movement toward more diversity in dolls has been an attempt to reflect natural hair texture for black dolls and preservative or ethnic hairstyles such has twists and braids.

I think the concept is interesting that dolls that are non-white are being sold at a lower price. I found a few articles backing the claim that the dolls are priced differently, but the strange thing was, the white dolls were priced lower. They offered a price adjustment and coupon to anyone who had purchased a black barbie at a higher price than a white one.
The other article I found about black barbies being priced lower was from 2010 and Target corrected it- whether it was intentional or not, getting on the news for that discrepancy sure did make them change their pricing quickly!
The administrator has disabled public write access.
Time to create page: 0.612 seconds