Black Lives Matter has been a massively influential movement in our modern society for the past 6 years. It has brought people from all of over the country together to fight injustice and prejudice against African Americans, as well as fighting for equality. The formation of Black Lives Matter would not have been possible without social media. In fact, Black Lives Matter started as a hashtag on social media platforms, before it was really an alliance of freedom fighters. The success for the movement was made possible by the consistency of which the hashtag has been used since it was created six years ago. According to a Pew Study released in 2018, the hashtag had been used on Twitter nearly thirty million times, which balances out to it being used about 17,003 times a day. Since that statistic had been released about a year ago the daily average has most likely increased since then. The power of this hashtag alone has had such a massive influence on people throughout the world that it has turned into a global network of people who want to fight against injustice and for equality of African Americans everywhere. According to, the movement has even gained recognition from celebrities across the country like The Weeknd, John Legend, Kerry Washington, Jay Z and Beyonce who posted about Black Lives Matter back in 2016 stating what she thinks needs to be done to help the movement thrive. She wrote, “We are sick and tired of the killings of young men and women in our communities, we don’t need sympathy. We need everyone to respect our lives…The war on people of color and all minorities needs to be over. We all have the power to channel our anger and frustration into action. We must use our voices to contact the politicians and legislators in our districts and demand social and judicial changes.” Social media is what made it possible for all of these people, from all over the world, and of all different backgrounds find each other and help each other defend and spread their message. The hashtag was originally created as an outlet when Trayvon Martin, an unarmed black teen, was shot and killed for being “suspicious”, and his shooter George Zimmerman was acquitted of his charges. People were infuriated by the injustice, especially when occurrences like that continued frequently and nobody was taking any initiative to prevent this from happening again and again, or even getting justice for the families of the victims. People were right to be furious, so they took the matter into their own hands. And that is when Black Lives Matter was born. Now they even have their own website, programs, funding, and more. And it is all thanks to media and the determination of three co-founders whose names are, Patrisse Khan-Cullors, Alicia Garza, and Opal Tometi. Black Lives Matter also uses social media to give victims of hate crimes a face and help gain support for the families of these victims, which is probably one of the most important things that have come from this movement. Not to mention they are big on advocating the rights of hate crime victims regardless of their race. The movement has been accused many times of being too exclusive but Opal Tometi stated, “When we say ‘Black Lives Matter’ we’re not saying that any other life doesn’t matter. That has never, ever been our message. Our message has always been from a place of love”. Alicia Garza also gave clarity to those who had concerns regarding the movement's exclusivity when she stated “We are clear that all lives matter, but we live in a world where that’s not actually happening in practice. So if we want to get to the place where all lives matter, then we have to make sure that black lives matter too.” It has never been easier to use the power of social media to your advantage than right now in 2019, and the people that help keep Black Lives Matter alive know exactly how to utilize their skills to do that. I truly believe that this wonderful organization has and will continue to bring positive changes to our society as long as there are people around who are willing to push for change and fight injustice.

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