Media Literacy Basics

Asking questions about media is the easiest way to get the answers behind the message. All media messages are placed strategically to reach the audience most likely to be affected by it.

Here are some questions you might ask when trying to discover where a message was placed for your consumption.

Does the message reach me as its target market where it was placed?

What does it say about me that I viewed this message where it was placed?

Does the producer believe I will react to the message because it was placed here?

Search Understand Media

Media Literacy: 3rd Edition

media literacy 3rd edition

Media Literacy is a critical skill students must learn to succeed in today's tech-driven, media-saturated society. This book helps students understand media literacy, and how to implement and share that knowledge with others. As an experienced media literacy expert and professor, Nick Pernisco provides a well-researched guide for learning this important critical thinking skill and using it in everyday life. This is a must-read for anyone interested in learning how to interpret the enormous amounts of information we are exposed to every day, both in traditional media and online. Buy it now!