Media Production

Advertisements try to fill a need in the consumer’s life – either a practical need or an emotional need. A scientist named Abraham Maslow once explored how and why we need things. He created a hierarchy that explains how needs are met in our lives. First, we need to fulfill our basic needs (food, water, sleep), and then we can move up his pyramid to fulfill more needs.

Consider how advertisers use this hierarchy of needs to sell us products. Here are just some examples of advertisements appealing to different needs.
Michelin ad appealing to our need for safety.

Coca-Cola ad appealing to our need for belonging.

BMW ad appealing to our need for prestige

University of Phoenix ad appealing to our need for self-realization.

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Media Literacy: 3rd Edition

media literacy 3rd edition

Media Literacy is a critical skill students must learn to succeed in today's tech-driven, media-saturated society. This book helps students understand media literacy, and how to implement and share that knowledge with others. As an experienced media literacy expert and professor, Nick Pernisco provides a well-researched guide for learning this important critical thinking skill and using it in everyday life. This is a must-read for anyone interested in learning how to interpret the enormous amounts of information we are exposed to every day, both in traditional media and online. Buy it now!